Plug-Mi Festival – Turning Urban Culture into Interactive Energy

In a festival where music, innovation, and street culture collide, IORIA creates a magnetic point of engagement. Dynamic totems and high-tech photo booths transform participation into performance — everyphoto, every video becoming instantly shareable, turning each visitor into a creator of content. Through personalized filters, branded effects, and immersive visuals, participants experience the event as protagonists, while every captured moment fuels organic visibility across social media. Behind the scenes, the IORIA platform collects live analytics, measuring engagement, reach, and conversion. The result is a data-driven phygital activation that transforms energy into measurable value. IORIA connects the physical pulse of the festival with the analytical power of the digital world—redefining how events engage, amplify, and grow their audience