In Gallarate, there’s a digital tailor revolutionizing Italian fashion: the story of FutureClo

FutureClo was built to address a concrete fashion supply-chain challenge: cutting time, cost, and waste by digitizing pattern-making and prototyping through 3D workflows and highly realistic, measurement-based avatars. On top of this industrial foundation—process optimization, tailoring expertise, and textile know-how—FutureClo is investing in and developing IORIA as the natural next step: bringing the same efficiency-and-value mindset from production into retail and brand experience. VareseNews

IORIA is positioned as AR & AI software deployable anywhere,  turning any physical setting into a touchpoint that goes beyond visibility to interactive engagement and measurable actions, including virtual try-on, photo capture, and direct purchase. The first highlighted activation is an interactive mirror at the Missoni Museum Archive in Sumirago, enabling visitors to virtually “wear” iconic pieces—an immersive journey where content, interaction, and conversion coexist in the same space. The article also references collaborations with brands such as Missoni, Golden Goose, Boggi, and Aspesi, reinforcing IORIA’s real-world relevance and scalability