Where Design Accelerates Toward Tomorrow

IORIA powers the experience for the launch of the new Audi Q3. Four interactive totems transform anticipation into an immersive journey, where design meets the future and technology becomes storytelling.

A new partnership between technology and performance is born.

On the occasion of the new Audi Q3 launch, IORIA transforms the Audi Zentrum Varese dealer into a connected experiential environment, where physical and digital run at the same speed.

The four interactive totems will guide visitors through dynamic content, virtual test drives and brand storytelling, reducing waiting times and multiplying touchpoints. Every interaction becomes measurable, every path personalized.

IORIA and Audi together redefine the concept of showroom, creating a fluid, premium and data driven experience.

Stay tuned: the future of automotive experience has just begun.