Case studies
Designed to engage. Proven to perform. Discover it.
At MIDO, IORIA transforms the Centrostyle booth into a phygital experience that celebrates 50 years of excellence, connecting heritage and future through an interactive and personalized journey.
The impulse that drives your game, now drives your road. At an exclusive Padel Club Varese, IORIA amplifies the partnership between CUPRA and the world of padel, transforming sports passion into driving desire. Through an interactive totem, players discover their CUPRA archetype based on playing style, visualize the perfect model in AR, and book a test drive, uniting on-court and on-road performance in a single, seamless phygital experience.
This Christmas, IORIA amplifies the magic of PoP XMAS – Let It Glow in the heart of Porta Nuova. An interactive photo experience where reflections become light, and light becomes memory.
IORIA powers the experience for the launch of the new Audi Q3. Four interactive totems transform anticipation into an immersive journey, where design meets the future and technology becomes storytelling.
At the Plug-Mi Festival, IORIA brings phygital interaction to the center stage with interactive totems and photo booths — a fusion of technology, culture, and real-time sharing.
During Milan Design Week, P.A.R.O.S.H. chose IORIA to transform its flagship store into an interactive hub that blends design, technology, and style.
An archive that opens to the future: with IORIA, the Missoni story comes alive through an immersive journey between memory and innovation.
The impulse that drives your game, now drives your road. At an exclusive Padel Club Varese, IORIA amplifies the partnership between CUPRA and the world of padel, transforming sports passion into driving desire. Through an interactive totem, players discover their CUPRA archetype based on playing style, visualize the perfect model in AR, and book a test drive, uniting on-court and on-road performance in a single, seamless phygital experience.
This Christmas, IORIA amplifies the magic of PoP XMAS – Let It Glow in the heart of Porta Nuova. An interactive photo experience where reflections become light, and light becomes memory.
IORIA powers the experience for the launch of the new Audi Q3. Four interactive totems transform anticipation into an immersive journey, where design meets the future and technology becomes storytelling.
At the Plug-Mi Festival, IORIA brings phygital interaction to the center stage with interactive totems and photo booths — a fusion of technology, culture, and real-time sharing.
During Milan Design Week, P.A.R.O.S.H. chose IORIA to transform its flagship store into an interactive hub that blends design, technology, and style.
An archive that opens to the future: with IORIA, the Missoni story comes alive through an immersive journey between memory and innovation.
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