IORIA is redefining DOOH by turning traditional advertising into interactive, performance-driven experiences: not static messages, but physical spaces that see, engage, and convert, powered by AR and measurable journeys that move people from attention to action. The ambition is clear and bold: €40M in revenues by 2028/29, scaling a model that blends storytelling, performance, and data capture.
Across fashion and lifestyle, the platform shows how out-of-home can become a conversion channel, enabling activations in premium environments—from brand archives that bring iconic pieces to life, to flagships and airport spaces where journeys can end in purchases completed and collected at the destination, all the way to virtual try-on with real-time checkout from any installed hardware. The ecosystem is reinforced by collaborations with Missoni, Parosh, Boggi, and Golden Goose, as well as strategic partnerships with Snap Inc., Fandango Club, and Touch Revolution, supporting interactive activations and multimedia installations.
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