MIDO & Centrostyle Where Innovation Meets 50 Years of History

At MIDO, IORIA transforms the Centrostyle booth into a phygital experience that celebrates 50 years of excellence, connecting heritage and future through an interactive and personalized journey.

How do you celebrate half a century of eyewear leadership in a memorable and engaging way? For its 50th anniversary, Centrostyle chose IORIA to transform its presence at MIDO, the world’s leading eyewear exhibition. At the heart of the experience, the IORIA interactive totem offered visitors a total immersion into the Centrostyle world.

Thanks to advanced Virtual Try-On technology, users could virtually try on glasses, exploring the adult and children’s collections in a fluid and realistic way. The experience was segmented by target audience, ensuring a personalized journey that culminated in the creation of a unique souvenir: a photo with the newly “worn” glasses. A dynamic QR code then allowed them to download the image, creating an immediate bridge between the physical experience at the fair and the user’s digital world, closing the loop and turning engagement into a shareable digital asset.

IORIA allowed Centrostyle not only to tell its story, but to bring it to life, measuring interaction and collecting valuable data to deeply understand its audience. The experience transformed the exhibition booth into a phygital hub where every interaction becomes memory, every try-on becomes conversion, and every visitor becomes part of the celebration of 50 years of excellence.