Where Light Shapes Emotion

This Christmas, IORIA amplifies the magic of PoP XMAS – Let It Glow in the heart of Porta Nuova. An interactive photo experience where reflections become light, and light becomes memory.

A new synergy between technology and the spirit of the season is born.

In Porta Nuova, IORIA transforms the PoP XMAS – Let It Glow installation into a connected experiential moment, where winter light, snow imagery and AR design coexist in perfect harmony.

Visitors approach the interactive totem and see their reflection evolve through a fluid audiovisual sequence:
where crystals meet glow, where subtle animations elevate the scene, and where the user becomes the bright center of the experience.

Every interaction becomes instantaneous, every effect seamless, every frame personalized.
From icy breaths to golden sparkles to playful crowns, each visual layer interprets a different shade of Christmas joy, creating a journey designed to engage families and attract visitors throughout the district.

The result is a luminous, shareable portrait:
a personal keepsake of a special moment lived in Milano’s Porta Nuova, where design enhances emotion and technology stays invisible.